Cisco 700-750 - Cisco Small Business Technical Overview Certification Exam
Question #1 (Topic: demo questions)
On which three aspects is Cisco applying focus to change its sales approach? (Choose three.
Correct Answer: A, B, E
Explanation:
Cisco is focusing on long-term value, solutions, and relationships to change its sales approach. This shift is driven by the need to move away from a product-centric view to a more customer-centric approach, emphasizing the long-term benefits and solutions that meet specific customer needs. Building and maintaining strong relationships with customers is also a key aspect of this new approach, as it allows for a deeper understanding of customer challenges and the development of trust. This strategy aligns with the broader industry trend towards service and solution-oriented sales models.Reference :
Question #2 (Topic: demo questions)
Which percentage of consumers consider a company's purpose when making a purchase decision?
Correct Answer: D
Explanation:
A study conducted by Razorfish in conjunction with VICE Media found that 82% of consumers make purchase decisions with a brand’s purpose in mind. This indicates that a significant majority of consumers consider a company’s purpose when deciding whether to buy their products or services. The study highlights the importance of brand values and authenticity in influencing consumer behavior, with a particular emphasis on the impact of purpose-driven purchasing among younger like Gen Z. Reference: = The Razorfish study titled “The Truths, Myths and Nuances Behind Purpose,” which discusses changing consumer attitudes toward brand purpose and its role in purchase decisions1
Question #3 (Topic: demo questions)
Which selling concept represents an account manager selling a security solution that integrates with the customer's current Cisco networking solution?
Correct Answer: A
Explanation:
Cross-selling refers to the practice of selling additional products or services to an existing customer. In the context of Cisco Small and Medium Business Engineer, when an account manager sells a security solution that integrates with the customer’s current Cisco networking solution, it is considered cross-selling. This is because the security solution is complementary to the products the customer already uses, thereby providing an integrated and enhanced experience. Cross-selling is a strategic approach to provide customers with additional value, often leading to increased customer satisfaction and loyalty123. Reference :
Question #4 (Topic: demo questions)
Where does Cisco offer executive-level experiences for customers and partners to align and gain partner mindshare at the C-level?
Correct Answer: B
Explanation:
Cisco offers executive-level experiences for customers and partners at the Cisco Customer Experience Centers (CXC). These centers are designed to align and gain partner mindshare at the C level by providing immersive experiences that promise executive insights, enriching content, and invaluable networking opportunities12. The CXCs serve as a platform for Cisco to showcase its commitment topartner success and customer satisfaction, as highlighted during events like the Cisco
Question #5 (Topic: demo questions)
Partners must understand one another's purpose and goal. What does Cisco consider its purpose?
Correct Answer: B
Explanation: