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Salesforce MCC-201 - Marketing Cloud Connect Essentials Certification Exam

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Question #1 (Topic: demo questions)

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to
request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?


A.
Keyword opt in and SMS Messaging
B.
Smart Capture and Triggered email messaging
C.
CloudPages opt in to Event Journey
D.
Existing Email Event Notification Subscription
Correct Answer: A
Explanation:
Northern Trail Outfitters should use Keyword opt in and SMS Messaging to allow attendees to
request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Smart Capture and Triggered email messaging, CloudPages opt in to Event Journey, and Existing
Email Event Notification Subscription are not the best solutions for this situation.
Question #2 (Topic: demo questions)

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split
that evaluates if a customer has made a purchase after they enter the journey. Customer data is
stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?


A.
Use Data Designer in Contact Builder to relate the two data extensions.
B.
Utilize Entry Data on a Decision Split within Journey Builder.
C.
Create a Data Relationship in Email Studio to relate the two data extensions.
D.
Configure activities within Automation Studio to update the purchase data.
Correct Answer: A, B
Explanation:
o build an abandoned cart journey, the two steps Northern Trail Outfitters should
include are:
1. Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the
evaluation of data that is present at the time a contact enters the journey. This can include data from
the entry source data extension, such as whether a customer has made a purchase.
2. Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for
the relationship of two data extensions to be established, allowing for data from one data extension
to be used in another. This will enable the evaluation of purchase data stored in a separate data
extension within the Decision Split.
Question #3 (Topic: demo questions)

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a
third-party email platform. These files are used to unsubscribe existing subscribers. They do not use
Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure
the appropriate subscribers are unsubscribed from the All Subscriber List?   

A.
Import File > Data Extract
> File Transfer > Import File 
B.
file Transfer > Import File > Query > Data Extract > File Transfer > Import
File
C.
Import File > Query > Data Extract > File Transfer > Import File 
D.
File Transfer > Import File >
Data Extract > File Transfer > Import File
Correct Answer: D
Explanation:

The correct answer is D. File Transfer > Import File > Data Extract > File Transfer > Import File.
Because the incoming file is encrypted, the first step must be a File Transfer activity to move and decrypt the file so it can be processed. Next, an Import File activity is used to bring the unsub data into a Data Extension. Since the business does not use Email Address as the Subscriber Key, a Data Extract or processing step is needed to properly format or map the data, followed again by File Transfer to stage the processed file back to the SFTP. Finally, another Import File activity ensures the cleaned and correctly formatted data is imported so subscribers can be unsubscribed from the All Subscribers list. This sequence correctly handles encryption, transformation, and import requirements in Automation Studio.
Question #4 (Topic: demo questions)

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An
SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?


A.
Triggered send definition and use data extract Not Sent to a data extension then send SMS to
those failed sends
B.
Multiple path journey with engagement split if password reset link clicked; if link not clicked, then
SMS Password Reset activity
C.
Triggered send definition, and use API response to determine and send API call to trigger an SMS
password reset
D.
Transactional email send with the event notification service response to determine and trigger an
API call to an SMS message
Correct Answer: D
Explanation:
The correct answer is D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message.
Password reset messages are time-sensitive and must be handled in real time, so a transactional email send is the appropriate starting point. To ensure the SMS is only sent when the email is not successfully delivered, Event Notification Service (ENS) can capture delivery outcomes (such as failure or non-send events). Based on those real-time responses, an automated API call can trigger an SMS password reset message, ensuring the user still receives the reset instruction without delay. Other options rely on batch processing or engagement tracking, which are not fast or reliable enough for password reset scenarios.

Question #5 (Topic: demo questions)

A customer wants to configure appointment reminders for patients in their clinic. The reminder
should be sent day before the appointment date at 10 a.m and the appointment record should be
updated in the patient was sent a reminder email.
What solution could be recommended?


A.
Create a journey with CRM data source triggered on the reminder data and use Journey Builder
activities to send a reminder and update the record in Synchronized Data Extension.
B.
Create a journey with CRM date based entry source, and use journey Builder activates to send a
reminder and update the record in CRM.
C.
Create a daily scheduled automation to refresh the audience, and use Automation Studio activities
to send a reminder with AMPscript in the message to update the record in Synchronized Data
Extension.
D.
Create a daily scheduled automation to refresh the audience, and use Data Extension entry source
for a journey with activates a reminder and updates the record in CRM
Correct Answer: B
Explanation:

The correct answer is B. Create a journey with CRM date based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
A CRM Date-Based Journey in Journey Builder is designed specifically for use cases like appointment reminders, where actions must occur relative to a stored date (e.g., “send email one day before the appointment at 10 a.m.”). This allows Marketing Cloud to automatically evaluate appointment records and trigger the reminder at the correct time without manual audience refreshes. Within the journey, activities can be used to send the reminder email and then update the CRM record to indicate that the reminder was sent. This ensures both timely delivery and proper data synchronization, making it the most efficient and scalable solution.
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